Why Hire an Outsourced Marketing Team as Your Fractional CMO
Fractional CMO - Outsourced Marketing Team
Struggling to manage an in-house marketing team while keeping up with growth? Discover how partnering with an outsourced marketing team like Adavanti can be your secret weapon. This blog explores the benefits of outsourcing your marketing, from cost-effectiveness and access to expertise to increased flexibility and innovation. We also delve into how our fractional CMO approach caters to the specific needs of startups, tech companies, and established brands, empowering you to unleash your growth potential.
Marketing isn't just a box to tick - it's the rocket booster propelling your business to success. But building and managing an in-house marketing team can be a complex and time-consuming endeavour, especially for startups, tech companies, and established firms juggling multiple priorities. Here's where hiring an outsourced marketing team as your fractional CMO (Chief Marketing Officer) can be a game-changer.
What a Marketing Team Does
A marketing team consists of skilled professionals who develop and execute strategies to effectively promote your brand, engage your target audience, and drive business growth. From content creators and social media strategists to data analysts and SEO experts, a well-rounded team covers all the bases of brand awareness, lead generation, and customer acquisition.
However, building and managing such a team in-house can be a complex and resource-intensive task. This is especially true for smaller businesses or those lacking the expertise to navigate the ever-evolving marketing landscape.
The next section explores an alternative solution: outsourcing your marketing efforts. We'll delve into the benefits of partnering with an experienced team and how this approach can empower your business to achieve its marketing goals.
How many Companies have In-House Marketing Teams?
According to Statista, in the US, 56% of B2B companies have in-house marketing teams, while 38% use a combination of in-house and outsourced marketing, and only 6% outsource entirely. This highlights the growing trend of businesses leveraging the expertise of external marketing specialists to achieve their marketing goals.
% Companies that have In-house Marketing Teams
Benefits of an Outsourced Marketing Team
Building an in-house team requires significant investment in hiring, training, and infrastructure. However, partnering with an experienced outsourced marketing team like Adavanti offers a multitude of advantages:
Cost-effectiveness
Ditch the hefty overhead costs of salaries, benefits, and equipment. You only pay for the services you need, scaling up or down as your business evolves. The average cost of hiring a full-time marketing professional in the UK can be around £40,000 per year, depending on experience and location.
Access to Expertise
Gain instant access to a pool of skilled marketing professionals with diverse expertise, ensuring your campaigns are expertly crafted and implemented.
Flexibility and Scalability
Easily adapt your marketing efforts to changing market trends and business needs without the hassle of internal restructuring.
Fresh Perspective and Innovation
A team of external experts brings a fresh perspective, free from internal biases, and injects creativity and innovation into your marketing strategies.
Focus on Core Business
Free up your valuable time and resources to focus on core business operations while your marketing sails effortlessly under expert guidance.
Fractional CMO - Tailored Solutions for Every Stage of Growth
Whether you're a self-funded startup, a thriving tech company, or an established brand seeking new heights, Adavanti's outsourced marketing team acts as your fractional CMO, customising solutions to address your specific challenges and goals:
Startups
Launch with a bang, crafting a brand identity, establishing market presence, and generating initial traction through targeted campaigns.
Tech Companies
Stay ahead of the curve with cutting-edge digital marketing strategies, content that resonates with your tech-savvy audience, and lead generation tactics tailored to the B2B landscape.
Established Companies
Reignite growth with refreshed branding, data-driven campaign optimisation, and innovative initiatives to reach new customer segments and solidify your market position.
Adavanti: Your Marketing Powerhouse
Our team of marketing experts leverages data-driven insights, creative storytelling, and cutting-edge strategies to deliver measurable results. We partner with you, not just for you, ensuring your brand shines.
Contact our team to find out how we can help your company grow.
